Blog | Business Intelligence, Analytics & Marketing Insights | Media Heavy

Blog & Insights

Business intelligence, analytics, and marketing insights — written to help you make more data-informed decisions.

Nonprofit

Reasons Why You Should Invest More into Your Nonprofit End of Year Campaigns

Nonprofit organizations on average, receive 30% - 50% of their annual fundraising revenue between October 1st and December 31st. In December alone, your organization can receive up to 18% of annual giving.

Read More
Data Governance

Why Data Governance Is the Foundation of Good Business Intelligence

Before you can build a dashboard anyone trusts, you need data governance. Here's what that actually means and why BI projects fail without it.

Read More
Data Security

Data Security Best Practices Every Growing Business Needs

Practical, no-jargon data security steps every small and mid-size business should take to protect customer and business data.

Read More
AI

How AI Is Changing Business Intelligence (and What It Means for You)

From forecasting to natural language dashboards, here's where AI adds real value in BI and why your data foundation matters first.

Read More
Nonprofits

Business Intelligence for Nonprofits: Turning Donor Data Into Impact

How nonprofits use donor analytics and fundraising dashboards to increase the impact of every dollar raised.

Read More
Email Marketing

Email Marketing Analytics: The Metrics That Actually Matter

Open rate isn't enough. Here's what to track instead click-through rate, conversion rate, revenue per email, and more.

Read More
SMS Marketing

SMS Marketing: A Beginner's Guide to High-Converting Text Campaigns

How to build your SMS list the right way, what to send, and how to measure whether it's working.

Read More
Web Design

From Good to Great: What Separates High-Converting Websites From the Rest

Speed, mobile experience, clear CTAs, and ongoing analytics what actually separates a good website from a great one.

Read More
Audience Analytics

What Heatmaps and Session Recordings Reveal About Your Website Visitors

Analytics tells you what happened. Heatmaps and session recordings tell you why — and what to fix next.

Read More
Business Intelligence

Why Every Small Business Needs a Power BI Dashboard

Replace manual spreadsheets with a Power BI dashboard that connects directly to your sales, marketing, and financial data.

Read More
Video Marketing

How to Measure the ROI of Your Video Marketing

Views are a vanity metric. Here's how to connect your video performance to real website traffic and sales.

Read More
Web Design

Top 5 Things Every Website Needs to Convert

Five essentials every website needs for SEO, speed, and conversions.

Read More

Have Questions About Your Data?

Book a free discovery call and let's talk about what your data could be telling you.

Book Your Free Discovery Call